In 2026, the World Cup won't just be watched — it will be experienced at city scale. Firefly puts your brand in motion across every host city.
Out-of-home advertising during major sporting events drives unprecedented engagement and local spending.
of adults are interested in World Cup-related OOH ads
would engage with World Cup OOH ads if they saw one
spent locally after seeing an OOH ad before attending a sporting event
Source: OAAA x Harris Poll studies on Digital OOH effectiveness and OOH impact around major sporting events, 2024 to 2025.
From pre-game gatherings to stadium perimeters, Firefly's moving media fills every gap stationary placements can't reach.
Firefly reaches audiences at pregame meetups and city gathering points, where venue-adjacent stationary media is limited. Moving media keeps brands present throughout the pre-game journey.
Fan energy spreads across multiple hubs. Firefly stays visible between distributed fan zones and high-traffic areas, connecting moments throughout and filling the gaps left by stationary placements.
Movement between city centers and stadiums creates high-attention travel corridors. Firefly follows the natural flow of fans along these routes, enabling opportunistic presence in high-energy movement areas.
Game Day excitement builds as fans head toward the stadium. Crowds fill surrounding streets just outside the secure perimeter. Firefly stays visible in these final steps, carrying city energy into the Game Day experience.
Firefly enables dynamic, location-specific messaging that adapts as attention shifts throughout the tournament.
Real-time creative aligned with match moments — update messaging as games unfold across host cities.
Tailored messaging by neighborhood or corridor. Different creative for different fan zones, routes, and urban hubs.
Adjust pacing, align creative with match schedules, and scale efficiently through a single programmatic transaction.
Global moments require flexibility. Programmatic buying enables real-time activation across host cities, allowing brands to adjust pacing, align creative with match schedules, and scale efficiently through a single transaction. As attention shifts throughout the tournament, your media can move with it.
Firefly covers host cities across the United States, Canada, and Mexico.
Coverage varies by city. Contact your Firefly rep for specific market availability.
Connect with your Firefly rep to start planning your FIFA World Cup 2026 campaign strategy today.